Way back in the 1980's, I was working for a three letter company that has since been acquired by a two letter company. The project was an executive workstation based on the phrase "Mash a button – get an answer" (MABGA). The theory being that an executive would be looking at something on his computer and instead of entering a command or choosing something from a menu. Instead the system would present the executive with one or two choices and all he had to do was "mash a button" and whatever he wanted, print, save, or open another document/file it would happen.
The iPad seems to be well suited to the MABGA concept, for example:
- An executive dashboard could display specific metrics.
- Want to dig deeper? Mash the icon
- Print the data? Mash the icon
- Open related information? Mash the icon
Of course programming the interface to the database operating the interface is a little more complex, but I expect someone will do it.
Will the iPad penetrate the business environment? Mash the icon.
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